OPPO x Google / See More in a Snap
Creating OPPO’s first TVC in the UK for their new flip phone, the OPPO Find N2 Flip.
See More in a Snap
This was OPPO’s first ever UK TVC, the campaign had to show off product features and tell a story, without feeling forced, or cheesy. Only joyful. Human. The tech needed a personality and sense of place that would resonate with our youthful, energetic, tech-savvy and culture-conscious audience.
Meet Sasha and Remi. The millennial pair live and laugh together, using their OPPO Find N2 Flip hardware - and Google software - to complement their lifestyle. In five live-action spots, we see the duo's fun and carefree everyday interactions, effortlessly enhanced by the phone.
Best performing campaign of 2022 & 2023*
A significant negative lift of Apple devices.*
Purchase intent: 5.2-9.9% (vs 3.5%)*
We created 2 hero 30” spots showcasing the new phone and the specific Google features that went alongside.
We also created 4 15” spots which focused were cut downs of the 30” edits which each showed a single feature in each.
Idea / Art Direction
*Google customer research March-April 2023