Working with a football legend - Jimmy Bullard - and an ethical hacker - Jamie Woodruff - we brought to live the risks of watching football online in an interview format.

Applying a graphical treatment to the footage allowed us to visually show cookies, pop ups and some of the ‘behind-the-scenes’ risks.

The campaign included a hero film and social posts across instagram and twitter alongside a microsite and a research paper. Due to the success of the campaign in the UK, the hero film was replicated in Germany and Italy, using country specific sport stars and ethical hackers.