Cisco / Uni 2021
Telling 3 different stories of how Cisco’s tech has influenced higher education throughout the pandemic.
This project was conducted during the height of Covid to tell the story of the effect Covid had had and was having on higher education.
We created a full branded campaign which reached a range of different audiences and with the help of UCL and the University of Edinburgh we were able to tell the story through the eyes of a student (Yolanne), a researcher (Francisca) and an operations manager (Steve).
The campaign was launched via a digital event where we hosted a panel where the effect of covid on higher education was discussed. Before and after the event, the campaign was promoted on social media.
The idea for the brand identity was based around commas. No comma is the same, each one reflects a unique perspective. It represents a pause in a sentence, just like how 2020/2021 felt like a pause on life and studies at university.
The 3 films we created are time capsules of this unique moment in history, and the commas are used as graphic elements to represent each time capsule by working with the copy, imagery and footage.
Meet Yolanne
Our student that shares her experiences of university throughout the pandemic.
Meet Francisca
Our researcher that talks about the effects the pandemic has had on her research.
Meet Steve
Our Operations Manager discussing tech and the impact it’s had during the pandemic.
