OPPO / Reno8 Pro
Showcasing the 4K Night Video on the OPPO Reno8 Pro & launching the phone at a bespoke event.
We created a 30” spot which showcased the OPPO Reno8 Pro’s main key feature - 4K Night Video. We wanted the film to be authentic to the phone and to the people apart of it.
Our idea was to capture 5 moments full of fun, laughter and a sense of togetherness. Following a group of friends as they celebrate across the night. We started as they jump in a cab and saw them dance, cheer, hug, smile and enjoy the beauty of the night through the lens of the OPPO Reno8 Pro.
We showed people at their most human, embracing every moment, every event - no matter how big or small - in the city at night.
Following on from the film we hosted and ran a launch event in Shoredich for the phone where we also celebrated and showcased OPPO’s partnership with UEFA. Influencers, footballers and journalists were invited to the event where they could partake in challenges, join workshops and interact with the phone itself.